How Market Segmentation Can Give You a Competitive Edge
Market segmentation, the first step in the STP framework, is the process of dividing a large target market into smaller […]
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Beyond the Buzzword: What STP Really Means for Your Business
STP in marketing stands for Segmentation, Targeting, and Positioning. It’s a framework that guides businesses in identifying and connecting with
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Who Are Your Target Customers? The Key to Marketing Success
Whether you’re a startup launching a new product or an established company introducing a new service, one crucial question you
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